The brand was launched to make grooming products for the masculine breed. ROX initially had a line of deodorants and eventually developed a complete range of grooming solutions. The impressive line of products offers both Skin Care and Hair Care segments. The sole purpose of having this niche brand was to add customised personal care products for men in the market and let the men feel more confident and pampered with quality products.
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Lykis Limited, Lotus Grandeur Building, 4th Floor, Opp. Gundecha Symphony, Veera Desai Road, Andheri (W), Mumbai-53
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